Chowking opens at Alta Citta Mall

The favorite Chinese and western-style fastfood restaurant Chowking recently opened its third store here last August 15, at the ground level of the new Alta Citta Mall, fronting the CPG Avenue, in the heart of the city.

Chowking managing directress, Mrs. Dianne Uy-Yap, led the ceremonial ribbon-cutting, together with all the guests and VIPs, during the store blessing conducted a day earlier, August 14.

The new Chowking store at Alta Citta Mall is the third one in Tagbilaran City after Chowking-Island City Mall and Chowking-Alturas Mall. Plans are underway to open more Chowking stores both in the city and in the province of Bohol.

Offering a variety of Chinese-inspired fastfood dishes as well as some local favorites, Chowking is known for its plenty of fried rice meals on its menu, as well as dimsum, noodles, and sweets. Classics such as Sweet & Sour Pork or Fish are among their bestsellers, along with Halo-Halo and the Chao Fan fried rice bowls that come with different toppings.

Chowking was founded by Robert Fung Kuan who set up its first store in Makati back in 1985, when American-style burger chains were dominating the Philippine fastfood industry. With its success in the first few years of operation, it was very quickly franchised and annual sales were passing the million peso mark by 1991. The chain’s growth was aggressive, with 100 stores serving the Chowking menu only a little over a decade after its inception and expanding to international markets.

In 2000, the potential for even more growth was tapped after Chowking became a wholly-owned subsidiary of Jollibee Food Corporation. By 2008, there were over 400 stores up and running nationwide and nearly 20 international outlets. Through its many awards and exceptional food service, Chowking has become a staple restaurant of the fastfood industry in the Philippines and continues to provide affordable, great-tasting meals to the food-loving Filipinos.

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CHOWKING-ALTA CITTA MALL. Chowking managing directress Mrs. Dianne Uy-Yap (middle) is assisted by her lovely and cute 4-year old daughter Arren during the ribbon-cutting ceremony and store blessing of the third Chowking store in the city last August 14, at Alta Citta Mall.

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